Privacy Policy

Last Updated: March 2026

Introduction

AdEx ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you interact with advertisements served through our platform on package tracking pages operated by logistics carriers.

Information We Collect

Automatically Collected Information

When you view an advertisement served by AdEx, we automatically collect:

• Geographic Location: Country, state, and city derived from your IP address
• Device Information: Device type (mobile, desktop, tablet), browser type and version, operating system
• Timestamp: Date and time when the ad was displayed
• Carrier Information: Name of the logistics carrier whose tracking page you're viewing
• Ad Performance: Whether you clicked on an advertisement

Information We Do NOT Collect

We do not collect:

• Personal names or email addresses
• Phone numbers or physical addresses
• Payment or financial information
• Tracking numbers or package details
• Individual browsing history across websites
• Any personally identifiable information (PII)

How We Use Information

We use collected information to:

• Serve relevant advertisements based on geographic location and context
• Calculate revenue for our carrier partners
• Provide performance reporting to advertisers
• Improve ad relevance and system performance
• Comply with legal obligations and prevent fraud
• Ensure our systems are functioning properly

Information Sharing and Disclosure

We share limited information with:

• Carriers: Aggregate impression counts and revenue data
• Advertisers: Campaign performance metrics (impressions, clicks, geographic distribution)
• Ad Networks: Geographic and device data necessary for ad serving (including Google AdSense)
• Service Providers: Third parties who help us operate our platform (hosting, analytics)

We do NOT sell your personal information.

Third-Party Advertising

We use Google AdSense to serve advertisements on carrier tracking pages. Google may use cookies and similar technologies to serve ads based on a user's prior visits to websites. You can opt out of personalized advertising by visiting Google's Ads Settings.

Your Privacy Rights and Choices

Opt-Out of AdEx Advertising

Every advertisement served by AdEx includes a "Privacy Choices" or "AdChoices" link. Clicking this link allows you to opt out of AdEx advertising. Your choice is stored locally in your browser and will be respected on future visits to tracking pages using AdEx.

California Residents (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You can request information about the data we collect and how we use it
• Right to Delete: You can request deletion of your personal information
• Right to Opt-Out: You can opt out of the "sale" of personal information (we don't sell personal information, but you can opt out of advertising)
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To exercise these rights, contact us at [email protected] or use the "Do Not Sell My Info" link on any AdEx advertisement.

Canadian Residents (PIPEDA)

If you are a Canadian resident, we comply with the Personal Information Protection and Electronic Documents Act (PIPEDA). You have the right to access, correct, and request deletion of your personal information.

Data Retention

• Impression Data: Retained for 2 years for accounting and auditing purposes
• Geographic Data: Aggregated and anonymized after 90 days
• Opt-Out Preferences: Stored indefinitely in your browser's local storage

After retention periods expire, data is either deleted or irreversibly anonymized.

Cookies and Tracking Technologies

We use minimal browser storage:

• Local Storage: To store your opt-out preference
• No Third-Party Tracking Cookies: We do not use persistent cookies for cross-site tracking
• Session Data: Temporary data to prevent duplicate impression counting

Children's Privacy

Our services are not directed to children under 13 years of age. We do not knowingly collect personal information from children. If we learn we have collected information from a child under 13, we will delete it immediately.

International Users

AdEx currently serves advertisements primarily in the United States and Canada. Data is processed and stored on servers located in the United States. By using tracking pages that display AdEx advertisements, you consent to the transfer of your information to the United States.

Data Security

We implement appropriate technical and organizational measures to protect your information:

• HTTPS encryption for all data transmission
• Secure data storage with access controls
• Regular security audits and updates
• Employee training on data protection

However, no system is completely secure. We cannot guarantee absolute security of information transmitted over the internet.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will post the updated policy with a new "Last Updated" date. Continued use of tracking pages displaying AdEx advertisements after changes constitutes acceptance of the updated policy.

Contact Us

For privacy-related questions, concerns, or to exercise your privacy rights:

Email: [email protected]
Phone: (214) 555-0102
Mail: AdEx Privacy Team, 123 Commerce Street Suite 400, Dallas, TX 75202

For general inquiries: